Pasticceria
Industry: Home grown Bakery Studio
Work: Logo Design · Brand Identity
Pasticceria 14 is a home-grown bakery studio rooted in the art of slow, thoughtful, handcrafted baking — where every creation carries the warmth of human touch, the charm of small-batch craftsmanship, and the quiet beauty of imperfection. Studio Kanso was commissioned to translate this ethos into a refined visual identity and logo system that feels artisanal, contemporary and emotionally resonant. Guided by the brand’s core values — handmade authenticity, simple sophistication, freshness, and aesthetic intentionality — Studio Kanso crafted a design language that mirrors the essence of the kitchen it represents. The identity draws from the irregularities of handmade bakes, the softness of natural textures, and the minimal elegance that defines the studio’s personality. We distilled the heart of a craft-driven bakery into a clean, modern brand narrative: from the bespoke logo inspired by artisanal flourishes, to the restrained typography and quietly luxurious palette. The result is a visual identity that feels warm, personal and delicately elevated — perfectly aligned with Pasticceria 14’s promise of pleasing the eyes as beautifully as it delights the palate.

The challenge was
To capture the warmth and irregular beauty of handmade baking in a logo and brand identity that felt minimal, contemporary and refined — balancing artisanal charm with quiet sophistication.











