Industry: Tea |
Work: Packaging Design
Goodwyn, a homegrown tea and wellness brand, partnered with Studio Kanso to create packaging that would carry not just products but a message of care and responsibility. During the pandemic, their “Call of Duty” initiative honored frontline doctors by delivering specially packaged teas that symbolized gratitude and resilience. Our design explorations extended across their Steam Vapouriser and Ayurvedic Kadha ranges, where clarity of communication and trust were paramount. The packaging emphasized purity, safety, and wellness while staying rooted in Goodwyn’s elegant, modern aesthetic. For their Power 6 Teas, we crafted a bold yet minimal design language that highlighted functionality without losing warmth, appealing to both wellness seekers and everyday tea drinkers. Across these touchpoints, our role was to ensure that Goodwyn’s packaging could carry forward its mission — tea as a symbol of health, heritage, and connection — through designs that felt thoughtful, functional, and memorable.
Goodwyn

The challenge was
To create an identity that captured the strength, durability, and heat resistant qualities of the product, while also highlighting its sustainable and professional outlook.





