Inditherma is a refractory chemicals brand catering to the steel-making industry. The name itself is a portmanteau — Indi for India and Induction, and Therma for thermal — reflecting both its origin and its function in induction furnaces. At Studio Kanso, we explored visual associations of fire, heat, and strength, finally centering the brand mark around the furnace — the very core of Inditherma’s purpose. Concentric forms, bold industrial typography, and a restrained palette came together to build a logo that feels modern, crisp, and durable, with subtle cues of warmth and collaboration. The resulting identity system communicates Inditherma’s core values — quality, sustainability, and integrity — while positioning it as a credible, forward-looking player in the refractory chemicals sector.